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Business Analysis and Data Analytics

Gain instant access to the must-know information on business data analytics concepts. Take a deeper dive into the six practice domains of business data analytics that support evidence-based business decision-making. Learn more in our free paper.

In the data-driven economy, providing value means being able to translate data rapidly into value-add information.

Business data analytics is a practice by which a specific set of techniques, competencies and procedures are applied to perform the continuous exploration, iteration, and investigation of past and current business data, for the purposes of obtaining insights about a business that can lead to improved decision-making.

Understanding Business Data Analytics

Business Data Analytics covers 6 practice domains:

  • Identify the Research Questions
  • Source Data
  • Analyze Data
  • Interpret and Report Data
  • Use Results to Influence Decision Making
  • Guide Organization-level Strategy for Business Data Analytics


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