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In the data-driven economy, providing value means being able to translate data rapidly into value-add information.
Business data analytics is a practice by which a specific set of techniques, competencies and procedures are applied to perform the continuous exploration, iteration, and investigation of past and current business data, for the purposes of obtaining insights about a business that can lead to improved decision-making.
Business Data Analytics covers 6 practice domains:
- Identify the Research Questions
- Source Data
- Analyze Data
- Interpret and Report Data
- Use Results to Influence Decision Making
- Guide Organization-level Strategy for Business Data Analytics
